A lot of us have been there – chances are if you’re reading this, you have been there – just starting a new diet, feeling completely confident it will work and that THIS time, you’ll be sure to maintain the weight you lost by either sticking to the diet forever or making sure you’ll exercise every single day once you’ve lost the weight. And wouldn’t you know it, you lost some weight on this new diet! Now you look great and more so, you feel great! And yet, little by little you start going right back to your old ways. Or as I like to call it, you go right back to being a red-blooded human being! Coffee with sugar every morning, beer and pizza while watching football, chomping on that yummy ginormous sandwich for lunch and enjoying a butter loaded piece of toast for breakfast or potato at dinner most nights of the week. Oh, and let us not forget the NEVER-FAILS-at-being-YUMMY that is Fast Food. And these are just the average routines of people. But besides the average routines, we also have the more than average amount of refreshing ice cream in the Summer, Holiday treats galore in the Winter, Pumpkin & Apple Caramel EVERYTHING in the Fall and the grease-tastic Fair Food in the Spring. But admit it, you don’t just like these things, you LOVE this stuff! And you absolutely should, you’ve been taught to your WHOLE life! Especially since food isn’t just something we have to eat in order to survive – foods & drinks are a very real and very emotional part of who we are to our deepest core. So, now that we’ve admitted the very obvious truth about who we are as a species, it’s time to find out just how the corporate world has been using this knowledge against us for a VERY long time.
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